Privacy policy

Privacy policy

Privacy Policy
Last updated: October 8, 2024

This Privacy Policy describes how trendnovallc (hereinafter referred to as the “Website”, “we”, “us” or “our”) collects, uses and discloses your personal information when you visit, use our services or purchase something from trendnovallc.com (the “Website”) or otherwise communicate with us about the Website (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, a Website visitor, or another individual whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Website, update the “Last Updated” date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information
In order to provide the Services, we have collected personal information about you from various sources over the past 12 months, as described below. The information we collect and use depends on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable Terms of Service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect
The types of Personal Information we obtain about you depend on how you interact with our Sites and use our Services. When we use the term “Personal Information,” we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of Personal Information we collect.

Information We Collect Directly from You
The information you submit directly to us through our Services may include:

Contact information, including your name, address, phone number, and email.
Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information, including your username, password, security questions, and other information used for account security purposes.
Customer support information, including information you choose to include in communications with us, such as when sending messages through the Services.
Certain features of the Services may require you to directly provide us with certain information about yourself. You can choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect About Your Usage
We may also automatically collect certain information about your interactions with the Services (“Usage Data”). We may use cookies, pixels and similar technologies (“Cookies”) to do this. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interactions with the Services.

Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

Companies that support our website and services, such as Shopify.

Our payment processors collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your order and provide you with the products or services you requested in order to perform our contract with you.
When you visit our website, open or click on an email we sent you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies (e.g., pixels, web beacons, software development kits, third-party libraries, and cookies).
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Please also see the section “Third-Party Websites and Links” below.

How We Use Your Personal Information
To provide products and services. We use your Personal Information to provide you with the Services and to perform our contract with you, including to process your payments, fulfill your orders, send you notifications related to your account, purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange for shipments, facilitate any returns and exchanges, and other features and functionality related to your account.
Marketing and Advertising. We may use your Personal Information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and showing you advertisements for products or services. This may include using your Personal Information to better tailor our Services and advertising on our website and other websites. If you are a resident of the European Economic Area, the legal basis for these data processing activities is our legitimate interest in selling our products, pursuant to Article 6(1)(f) of the GDPR.
Security and Fraud Prevention. We use your Personal Information to detect, investigate or take action in response to possible fraudulent, illegal or malicious activity. If you choose to use the Services and register for an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access details with anyone. If you believe your account has been compromised, please contact us immediately. If you are a resident of the European Economic Area, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, pursuant to Article 6 (1) (f) of the GDPR.
Communication with you and service improvement. We use your personal information to provide you with customer support and to improve our services. This is in our legitimate interest to be responsive to you, provide you with effective services, and to maintain our business relationship with you pursuant to Article 6 (1) (f) of the GDPR.
Cookies
Like many websites, we use cookies on our website. We use cookies to support and improve our website and services (including remembering your actions and preferences), to run analytics and to better understand how users interact with the services (for our legitimate interest in managing, improving, and optimizing the services). We may also allow third parties and service providers to use cookies on our website to better tailor services, products, and advertising on our website and other websites.

Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies via your browser controls. Keep in mind that removing or blocking cookies may have a negative impact on your user experience and may cause some services, including certain features and general functionality, to not work properly or to no longer be available. In addition, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

Our website also recognizes Global Privacy Control (GPC) signals, which allow you to opt-out of certain uses or disclosures of your information.

How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract performance purposes, legal purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:

With vendors or other third parties that provide services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
With business and marketing partners to provide you with services and advertising. Our business and marketing partners will use your information in accordance with their own privacy statements.
When you instruct, request, or otherwise consent to our disclosure of certain information to third parties, such as to send you products with your consent or through your use of social media widgets or login integrations.
With our affiliates or other companies within our corporate group, for our legitimate interest in operating a successful business.
In connection with business transactions such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable Terms of Service, and to protect or defend the Services, our rights, and the rights of our users or others.
In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information about users for the purposes described above in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:

Category Category of Recipient
Identifiers, such as basic contact information and certain order and account information
Categories of personal information listed in the California customer records statute, such as basic contact information and certain order and account information
Commercial information, such as order information, shopping information, and customer support information
Internet or other similar network activity, such as usage data
Geolocation data, such as location determined by IP address or other technical measures
Vendors and third parties who provide services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
Business and marketing partners
Affiliates
We do not use or disclose sensitive personal information for the purpose of inferring your characteristics without your consent.

With your consent, we share personal information for the purpose of engaging in advertising and marketing activities, as described below.

In the past 12 months, we have “sold” and “shared” (as those terms are defined in applicable law) personal information for the purpose of engaging in advertising and marketing activities, as described below.

Categories of Personal Information Categories of Recipients
Identifiers, such as name, email address, and phone number Business and Marketing Partners
Business Information, such as records of products or services purchased Business and Marketing Partners
Usage Data Business and Marketing Partners

Third-Party Websites and Links
Our Website may provide links to websites or other online platforms operated by third parties. If you click on a link to a website that is not owned or controlled by us, you should review its privacy and security policy and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information on such websites. Information you provide in public or semi-public areas (including information you share on third-party social networking platforms) may also be viewed by other users of the Services and/or users of those third-party platforms without restriction on their use by us or third parties. Our inclusion of such links does not in itself imply any endorsement by us of the content on such platforms or their owners or operators, unless otherwise disclosed on the Services.

Children’s Data
The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are a parent or guardian of a child who has provided us with personal information, you may request that that information be removed by contacting us using the contact information listed below.

As of the effective date of this Privacy Policy, we are not aware that we have “shared” or “sold” (as such terms are defined in applicable law) personal information of individuals under the age of 16.

Security and Retention of Your Information
Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights
Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute and may only apply in certain circumstances, and we may deny your request in certain circumstances as permitted by law.

Right to Access/Knowledge: You have the right to request access to the personal information we hold about you, including details about the ways in which we use and share your information.
Right to Deletion: You have the right to request that we delete personal information we hold about you.
Right to Correction: You have the right to request that we correct inaccurate personal information we hold about you.
Right to Portability: Under certain circumstances and with certain exceptions, you have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
Right to Opt-Out of Sale or Sharing or Targeted Advertising: You have the right to direct us not to “sell” or “share” your personal information, or to opt-out of processing your personal information for purposes that are considered “targeted advertising” as defined in applicable privacy law. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will automatically treat this as a request to opt-out of “selling” or “sharing” information about the device and browser you use to access the website.
Restrict processing: You have the right to ask us to stop or limit our processing of your personal information.
Withdraw consent: If we rely on consent to process your personal information, you may have the right to withdraw this consent.
Appeal: If we refuse to process your request, you may have the right to appeal our decision. You can do so by responding directly to our refusal.
Manage communication preferences: We may send you promotional emails, and you may opt out of receiving these emails at any time using the unsubscribe option displayed in the emails we send you. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.
You may exercise any of these rights where noted on our website, or by contacting us using the contact information provided below.

We will not discriminate against you for exercising these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to a request. Subject to applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints
If you have any complaints about the way we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details listed below, or to lodge a complaint with your local data protection authority. For the European Economic Area, you can find a list of responsible data protection supervisory authorities here.

International Users
Please note that we may transfer, store and process your personal information outside of your country of residence. Your personal information is also processed by staff and third-party service providers and partners in those countries.

If we transfer your personal information out of Europe, we will rely on recognised transfer mechanisms such as the EU Commission’s Standard Contractual Clauses or any equivalent contract issued by the relevant UK competent authority, as appropriate, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Contact Details
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your available rights, please call or email us at info@trendnovallc.com.

Under applicable data protection laws, if not expressly stated, we are the data controller of your personal information.